Aurora logo

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Aurora is an airline dedicated to wanderlust and the spirit of adventure. Through its branding, I very clearly pay homage to the northern lights (aurora Borealis) through colors; the dynamic, airy shape of the icon in the logo; and the imagery used in collateral. Aurora bridges a commercial identity with a very personal feeling of inspiration and exploration. #brandidentity #brandstrategy #graphicdesign #graphicdesigner #airline #travel #travelbranding #corporatebranding #adventurousbrand Brand Identity, Corporate Branding, Aurora Boreal, Aurora Logo, Adventure Branding, Northern Lights (aurora Borealis), Airline Travel, The Northern Lights, Brand Strategy

Aurora is an airline dedicated to wanderlust and the spirit of adventure. Through its branding, I very clearly pay homage to the northern lights (aurora Borealis) through colors; the dynamic, airy shape of the icon in the logo; and the imagery used in collateral. Aurora bridges a commercial identity with a very personal feeling of inspiration and exploration. #brandidentity #brandstrategy #graphicdesign #graphicdesigner #airline #travel #travelbranding #corporatebranding #adventurousbrand

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