Approachable design

Friends of Friends is a creative brand & design studio based in Auckland, New Zealand. We partner with clients from around the world and across various industries; building memorable brands through creative that converts.

If you look at Google keyword rankings for the year, the word 'Ukulele' began trending in the second half of March, well into the first week of April. The Ukule

An optimistic new identity for Pelago to make 'substance use support' approachable & accessible.

Visual identity proposal for the French National Research Institute of Sustainable Development (IRD).

What could be better than well-designed beer? Well-designed beer with a social good cause. From the type-forward cans to the illustrator growlers, Thesis Beer Project and Buddy-Buddy teamed up for a collaboration that fires on all cylinders. Thesis Beer Project is a new craft brewery with a mission: to brew exceptional beer that serves as […]

Total Oats overnight oats logo design. A fun and unique brand identity consisting of a hand drawn word mark. It’s hand drawn nature helps the brand feel more personable and approachable through it’s use of softer edges, oaty flourishes and loose imperfections. The cared for, nuanced details throughout the word mark also evokes a sense of craftsmanship and quality.

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We created an approachable, friendly brand for a podcast with weighty content. Neurosurgery residents, Grant and Kevin, had a vision inspired by compassion. After seeing the number of patients who were overwhelmed by the process and preparation for surgery, they wanted to help. The solution is a video/audio podcast that explains common neurosurgical diseases and […]

ETFs are comparable in many ways to mutual funds; however, ETFs are bought and sold during the day on stock exchanges, and mutual funds...

Graphic Design