SEO and SEM
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Donut Marketing :: SEO, Search Marketing, & Social Media Infographics :: Elliance
SEO Infographics Although occasionally used on its own, paid search can be a great complement to an organic optimization strategy. Research has shown that having a presence in both natural and paid results increases the overall likelihood of receiving a click. This infographic breaks down some of the main ways in which PPC advertisers can positively affect campaign click-through rates.