I like the black and white idea and the big illustration on the label and the package to match. There is clear space doen the bottom of the box for the text so it would be easy to read. The title churchill is in a serif font so cleary seen.
The simplicity of the die cut label helps draw your eye straight to the logo on the bottle, but I do think the logo should be larger. But I love how you can see through to the wine and the freshness seal matches the label.