The 3 dimensional packaging creates a wonderful sense of movement. The illustrations are surreal and evoke enquiry and interest. Whilst the label is extremely restrained a fantastical tone is created in the opaque blue layering.
(Motif wine packaging) This design for the logo is just a simple zig-zag pattern. However, the use of the circle and the way it cuts off the pattern at a certain point shows the viewer the 'M' in the pattern. This alignment is essential to the logo.
The fact that this label folds out like a book and probably has information about the company inside, it really unique and inventive. They get to keep a simple design, but go more in dept once you untie the knot.