The 3 dimensional packaging creates a wonderful sense of movement. The illustrations are surreal and evoke enquiry and interest. Whilst the label is extremely restrained a fantastical tone is created in the opaque blue layering.
After over 30 years making wine in Sonoma County, Murphy-Goode needed an updated look to showcase their brand and their story. Swig Studio worked with them to create something rugged yet with a stylish California aesthetic.
The simplicity of the die cut label helps draw your eye straight to the logo on the bottle, but I do think the logo should be larger. But I love how you can see through to the wine and the freshness seal matches the label.
I am a total sucker for a great bottle label. I make purchase decisions based on labels all the time. This is La Cale Wine designed by Melanie Laviolette, I am especially suckered into this design for (Jam Bottle Design)