It has a great tranquil, soft beauty. I love the simple black & white color scheme. I especially love how the only thing black are the tree branches,so with the white fill of the A & the white background, it's creating great negative space.
The creator of these logos has used a unique approach to typography. By playing with and arranging letters, very creative logos were formed. These simple, yet interesting logos are an example of the power that typography can have in design.