In present-day Tenerife, the representative in rural tourism is none other than Arico. Tourists go on vacation mainly to de-stress from work and daily routines. And, many find their way to Arico when escaping the bustle of Tenerife’s major towns. In this world full of skyscrapers, they find its old towns new and refreshing. With so many coasts commercialized and enhanced, its rugged seaside feels so pure and rare. Most of the activities available also connect and endear them to nature.