Shaquille O'Neal, aka Shaq, retired NBA player, former rapper & analyst on Inside the NBA. At he was one of the heaviest players ever to play in the league. He is a NBA Champion, NBA Fin (Basketball Players)
Shaquille O'Neal. O'Neal was born on 3/6/1972 in Newark, New Jersey, to Lucille O'Neal and Joseph Toney. O'Neal credits the Boys and Girls Club of America in his hometown of Newark, New Jersey, with giving him a safe place to play and keeping him off the streets. "It gave me something to do," he said. "I'd just go there to shoot. I didn't even play on a team." (V)
Basketball fans and especially Shaquille O'Neal fans. They are sponsoring the NBA and Shaquille O'Neal. There isn't a price it is just advertising trying to get people to the event and it's promoting the NBA.