Shaquille O'Neal, aka Shaq, retired NBA player, former rapper & analyst on Inside the NBA. At he was one of the heaviest players ever to play in the league. He is a NBA Champion, NBA Fin (Basketball Players)
Basketball fans and especially Shaquille O'Neal fans. They are sponsoring the NBA and Shaquille O'Neal. There isn't a price it is just advertising trying to get people to the event and it's promoting the NBA.