ASKYR is a premium men's skincare brand based in Greenland. The project is for ASKYR gift set packaging including Facial cleanser, Scrub and Lotion. The logo, structure and graphics are inspired by the shape and color of iceberg. From both primary and secondary packaging structure to identity design and overall graphic style, ASKYR is designed in hope of achieving a comprehensive and consistent brand gestalt.
i like the consistency between primary and secondary packaging.
The Oysho's fluffy socks are presented in an irreverent and innovative packaging that combines the cuddly texture of the product with the cupcake's image and sweetness. The visual impact of this secondary packaging is very strong and highly increase the impulsive purchase of the product, because it's a factor of differentiation among the competitors. It also provides an easy transportation and at the same time a way of advertising through the consumer.