Paul Rand IBM, lithograph in It's called logo, I can see those are clear logo make me understand, not any mess. why would I choose this because I like logo is very clear awesome. The bee logo is easy way to I can see that bee.
Paul Rand, Forum, Creating a coherence between the shapes and the letters creates a highly recognizable expression. Making the Flamingo and Forum related by color and placement in the poster furthermore stregnthens the coherence.