William M. Backer developed and created with the Coco-Cola Company campaigns "It's the Real Thing", and "I'd like to Buy the World a Coke". He also created the multi-award winning "Miller Lite Beer All Stars" campaign for the Miller Brewing Company.
A result of Daft Punk – Coca Cola collaboration, these limited edition ‘Club Coke’ DAFTCOKE bottles have a distinct flavor of electronic music. The two aluminum bottles are painted in gold and silver as a tribute to the duo.
The Dieline Awards 2011: First Place - Coca-Cola Summer 2010