In this design for a restaurant called “The Swan & Mallard,” John Randall has creatively managed to fit a swan, a mallard duck, and an ampersand all into one logo

The 9 Graphic Design Trends You Need to Be Aware of In 2016

The Swan & Mallard Restaurant by John Randall. The identity plays upon the three aspects of the restaurants name by

Chiaro esempio di good typography, non solo le spaziature e le gerarchie sono rispettate e piacevoli alla vista ma anche l'idea in sè è molto originale e creativa.

Logo Inspiration

There is consistent proximity throughout the logotype. The negative space forming the "N" makes sense with the name because looking at the logotype engages the audience when locating the "N". I also think the logotype font works well bold.

Negative Space Logos

30 Clever Examples of Negative Space Logos

If done well, negative space logos are an awesome way to make a logo memorable. Negative space is the process of making use of the space around a logo to

Shot -  - NEGATIVE SPACE LOGO                                                                                                                                                      Más

This is my favorite logo using negative space. The bullet shoots through the word as if there is depth, since it is going over and under the type.

Another clever use of negative space. The original caption of this logo was "handy", so I'm assuming this logo would be for a handyman, and it works quite well. The two hands' negative space forms a letter H. People love logos that use negative space like this, like those clickbait articles for "logos with hidden meanings that will blow your mind"

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Face by Piotr Gorczyca - behance.net/piotrgorczyca

Combining the name with imagery this logo type creates an image using simple edited text. Creating an interesting yet unique logo type that one might see on perhaps some type of makeup brand.

I enjoyed how the name was incorporated into the logo literally, because you can distinguish the tea and the tiny house. (logo design)

Yalon-Logo & Logo types -This design combines very iconic imagery of a house and a tea cup successfully for a unique logo.

Salmovac, a fish vaccination company, used two fishes swimming around each other to create an S in the negative space.

50 examples of logo design that cleverly use negative space in typography

logo design: Salmovac, a fish vaccination company, used two fishes swimming around each other to create an S in the negative space.

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