advertisement on newspapers is usually expensive and for small ads that young professionals would want to post can come at a great cost, hence why social media seems to be the easiest and cheapest methods
McDonald's free wifi print ad is simple, clever and clear. They need to advertise that they have free wifi so very cleverly made the wifi symbol look like fries. It is quite clearly a mcdonalds ad and is easy to notice from afar.
I found this ad to be very clever due to its unique way of showing that McDonalds is open at night with the spotlights that are shining the light to light up the display create the famous golden arches.