Calvin Klein Logo Calvin Klein is very type driven. What I like about this logo is the lowercase ‘ck’ at the top of Calvin Klein because it shows hierarchy. Also I like the weight of ‘ck’ cause it is bolder then the words underneath it.
The Armani Logo focuses more on the image then the text, they use the image on the products and it is easily recognisable as it is a one of a kind logo. However i feel like they used the stripes in a very similar way to IBM.
7 logos de marcas famosas que mudaram muito com o tempo
I really like the Timberland logo because the tree is a very recognizable icon, and the elongated letters correlate with the idea of trees and wilderness. The tight spacing between the letters also represent a forest or wilderness ambiance.