LeBron James of the Cleveland Cavaliers poses for a portrait after winning the NBA Championship against the Golden State Warriors during the 2016 NBA Finals Game Seven on June 2016 at ORACLE.

Marketing THROUGH sports Price: Price of Nike Product Place: Gas station, grocery store, Nike outlet Promotion: Magazine ad Product: Nike gear People: Athletes

LeBron James is a basketball king and there’s nothing he’s scared of on court. But off court, it’s a different story. A woman is causing LBJ major intimidation.

All-Star Style Events

NBA Fashion Show - Produced by none-other-than LeBron James himself, the first ever NBA Fashion Show will take during All-Star Weekend. Hosted by comedian Kevin Hart .