Rimmel and their marketing agency JWT have come up with an interesting campaign to promote their "Quick Dry" nail polish. The had a huge nail polish bottle pouring in the middle of the streets in London.
Guerrilla Advertising in New York for the Sopranos. This is a funny stunt which is extremely intriguing to a passerby who happens to see the arm hanging from the taxi boot. This encourages them to look at the sticker and see that the arm is fake.