This is an empathy map I created to drive out the characteristics of my buyer persona.  I used it as a handout I refer to in my 49 minute video: 5 Reasons No One Is Talking About Your Brand. You can watch the full presentation here in my Youtube channel: http://youtu.be/9YFI17S4dRc

The Ultimate Guide to the Buyer Persona EP069

A to Z of example UX docs and deliverables - UX for the masses - Great way to write your Content Model

[This is the written form of my presentation What’s Your Problem? Putting Purpose Back into Your Projects] Our story begins in the 1980s at Procter & Gamble, the largest consumer goods co…

Sweet and Spicy Bacon Wrapped Chicken Tenders

This Empathy Map was originally created by Dave Gray (see his book Gamestorming) and is a great collaboration tool to get internal team members, stakeholder and/ or clients to get a deeper understanding of their customers / users.

Adapting Empathy Maps for UX design

Adapting empathy maps for UX design

Empathy Mapping can help nonprofits engage with their audience.  Rob Wu, CEO of CauseVox explains how.

The Empathy Map helps you develop a better understanding of the environment, behavior, concerns, and aspirations that affect your supporters.

Empathy maps are a way to understand what your users are thinking and feeling when they are using your specific digital product or service. Empathy maps help build a broader understanding of the why behind user needs and actions.

Empathy maps are a way to understand what your users are thinking and feeling when they are using your specific digital product or service. Empathy maps help build a broader understanding of the why behind user needs and actions.

This article will teach you two popular design workshop techniques: empathy mapping and user journey mapping.

How to Run an Empathy & User Journey Mapping Workshop

This article will teach you two popular design workshop techniques: empathy mapping and user journey mapping. Empathy mapping is a way to characterise your target users in order to make effective…

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