The sunk cost fallacy is when someone makes a rational decision based on the future value of objects, investments and experiences. This article discusses how the popular computer game Farmville displays the sunk cost fallacy.
WHY FACTS DON’T CHANGE OUR MINDS New discoveries about the human mind show the limitations of reason. The vaunted human capacity for reason may have more to do with winning arguments than with thinking straight.
POSITIVE LIFE LESSONS - "What we see depends mainly on what we look for." - John Lubbock What are you looking for in your spouse, family, co-workers and friends today? No matter how positive or negative, you're sure to find it! Love it.