Font, clean, imagery (too in your face, but never the less still a nice aesthetic)
Willow Squarespace Kit - Station Seven WordPress Themes
Quality content alone just doesn't cut it anymore on Not only do people want to read high quality content, they want it presented logically. Check out this infographic to learn the 16 rules!
CREATING WITH MAX & CO — Jasmine Dowling
Perfect Squarespace Kit for shop owners! Fable Squarespace Kit - Station Seven WordPress Themes