Font, clean, imagery (too in your face, but never the less still a nice aesthetic)
Willow Squarespace Kit - Station Seven WordPress Themes
The text over the photos are all styled different but feel like they are in the same "family" I love how its completely mix matched but still feels cohesive
I like the use of watercolor-esque imagery
Perfect Squarespace Kit for shop owners! Fable Squarespace Kit - Station Seven WordPress Themes
Different font pairings!