Heinz Tomato Ketchup This ad shows the need to satisfy curiosity. It shows this by having the ketchup bottle look like slices of tomatoes. Which satisfies the curiosity that it is made with real tomatoes.
An advertisement for waterproof bandaids. Simple ad that gets the point across immediately. We know that it is strong waterproof because the tear has gone out of its way to go around the bandaid almost like a magnet repelling it
Advertising Agency: Winsper, Boston, USA Creative Director: Steve Bautista Art Directors: Brian Fandetti, Mitch Lunsford Copywriters: Steve Bautista, Chris Lee Photographer: Ed James Retouching: Act Two Um/Stuart Callow Published: March 2009