9. "No" is a complete sentence.This is the first thing Ford tells her clients. "It's the number-one thing I see people struggling with. They say 'no' and follow it up with some caveat. You have to learn to leave all that stuff off and just be okay with saying 'no.'"We all want to be agreeable and helpful, but if you have to say "no" to something, say it with confidence. Remember that you don't need to add apologies or conditions. You can be polite without bending over backward.
