Influencer Marketing

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Articles, infographics, and inspiration to help you craft amazing influencer marketing programs and get more from your influencers.

Craft Beer Time
12 Types of Influencers You Can Use to Improve Your Marketing

12 Types of Influencers You Can Use to Improve Your Marketing

If you think all influencers are created equal, you couldn't be further from the truth! Here are 12 types of influencers you can use to supercharge your next marketing campaign no matter your niche.

Why marketers are ringing in the holiday season with more influencers

Why marketers are ringing in the holiday season with more influencers

Influencer marketing agency execs say there’s been an increase of between 20-30% from last year in requests for holiday influencer campaigns.

How Gen-Z and Covid are Re-shaping Influencer Marketing

How Gen-Z and Covid are Re-shaping Influencer Marketing

Our lives have been growing steadily more digital for some time now. This trend has peaked in Gen-Z, the first generation of digital natives.

6 Ways to Maximize Influencer Impact With Paid Social Influencer Marketing, Marketing Program, Social Media Marketing, Social Proof, Power Of Social Media, Call To Action, Best Practice, Infographic, Information Design

6 Ways to Maximize Influencer Impact With Paid Social

Here are a few best practices and a caveat to consider for making the transitioning from influencer marketing to influencer amplification.

More Americans Say They Trust Info from TV Ads Than from Influencers Survey Report, Tv Ads, Marketing Program, Support Small Business, Influencer Marketing, Read More, Charts, Infographic, Trust

More Americans Say They Trust Info from TV Ads Than from Influencers - Marketing Charts

About half of US adults say they trust the information they receive from reviews of products or services from other users or customers. This is per data from Ipsos that also shows that other sources of information do not amass the same degree of trust from consumers. The adults surveyed report that they have a… Read More »

How to Find and Engage with Minority Influencers on Social Media

How to Find and Engage with Minority Influencers on Social Media

The stereotypical face of an influencer is a young white good-looking woman, often with a couple of equally stunning kids. You will find some

10 Factors That Will Make or Break Your Influencer Marketing Campaign

10 Factors That Will Make or Break Your Influencer Marketing Campaign

Here's a handy list of must-dos to improve the return on investment of your influencer collaborations.

Zombie-Followers: The Dead Are Walking In The World Of Influencer Marketing by Harleen Dorka on Martech Zone Spirit Halloween, Halloween Themes, Fall Halloween, Art Sport, Chandler Riggs, Wattpad, Fantasy Paintings, Rick Grimes, Influencer Marketing

Zombie-Followers: The Dead Are Walking In The World Of Influencer Marketing » Martech Zone

You come across a social media profile with a higher than average follower count, thousands of likes, and previous brand partnership experience – trick or

4 Podcast Tools Used By Successful Influencers

4 Podcast Tools Used By Successful Influencers

Podcasting is a great branding and audience building tool used by leaders in various industries. In order to make it…

[INFOGRAPHIC] The Three Types of Influencer Marketing Campaigns — The Shelf Marketing Goals, Social Media Marketing, Digital Marketing, Marketing Strategies, Affiliate Marketing, Content Marketing, Online Marketing, Social Media Influencer, Influencer Marketing

[INFOGRAPHIC] The Three Types of Influencer Marketing Campaigns — The Shelf Full-Funnel Influencer Marketing

When influencer campaigns don’t deliver, chances are pretty good the wrong type of influencer campaign is running. Here’s a visual guide to the three different types of influencer campaigns.

How to Find and Hire Social Media Influencers - Spiralytics Inc

How to Find and Hire Social Media Influencers - Spiralytics Inc

The growth of social media over the last decade has not only empowered users to...

How to Achieve Better Results with Influencer Marketing Post Covid-19

How to Achieve Better Results with Influencer Marketing Post Covid-19

To avoid the negative outcome for your business, let's explore some of the approaches that can help you bring your marketing strategy to the next level.

The 2020 Influencer Pricing Report

How Might Augmented Reality Affect Influencer Marketing?

How Might Augmented Reality Affect Influencer Marketing? » Martech Zone

How Might Augmented Reality Affect Influencer Marketing?

7 Ways to Fail Using TikTok in Your Influencer Campaigns

7 Ways to Fail Using TikTok in Your Influencer Campaigns

By focusing on what will lead to certain failure, we can use this as a mechanism for avoiding it. Here are 7 Ways to Fail Using TikTok in Your Influencer Campaigns.

One-third (33%) of consumers think celebrities have a minimal impact on their purchase decisions, according to recent data from Bluecore. At a time when online shopping habits have never been more on the minds of marketers, the figures illustrate key consumer preferences driving purchases right now. Of the more than 1,000 respondents asked to rate… Read More » Marketing Program, Online Marketing, Word Of Mouth, Influencer Marketing, Third, Online Shopping, Minimal, Key

W-O-M Still Reigns; Influencers Inspire New Brand Trials More Than Celebrities - Marketing Charts

One-third (33%) of consumers think celebrities have a minimal impact on their purchase decisions, according to recent data from Bluecore. At a time when online shopping habits have never been more on the minds of marketers, the figures illustrate key consumer preferences driving purchases right now. Of the more than 1,000 respondents asked to rate… Read More »