6 Ways to Maximize Influencer Impact With Paid Social
Here are a few best practices and a caveat to consider for making the transitioning from influencer marketing to influencer amplification.
More Americans Say They Trust Info from TV Ads Than from Influencers - Marketing Charts
About half of US adults say they trust the information they receive from reviews of products or services from other users or customers. This is per data from Ipsos that also shows that other sources of information do not amass the same degree of trust from consumers. The adults surveyed report that they have a… Read More »
Zombie-Followers: The Dead Are Walking In The World Of Influencer Marketing » Martech Zone
You come across a social media profile with a higher than average follower count, thousands of likes, and previous brand partnership experience – trick or
[INFOGRAPHIC] The Three Types of Influencer Marketing Campaigns — The Shelf Full-Funnel Influencer Marketing
When influencer campaigns don’t deliver, chances are pretty good the wrong type of influencer campaign is running. Here’s a visual guide to the three different types of influencer campaigns.
W-O-M Still Reigns; Influencers Inspire New Brand Trials More Than Celebrities - Marketing Charts
One-third (33%) of consumers think celebrities have a minimal impact on their purchase decisions, according to recent data from Bluecore. At a time when online shopping habits have never been more on the minds of marketers, the figures illustrate key consumer preferences driving purchases right now. Of the more than 1,000 respondents asked to rate… Read More »