What it is: An eyeshadow that delivers a light-reflected finish with a powder formula made for long-lasting wear.What it does: Its color intensity is buildable, which makes all shades flattering and easy to wear, and it's formulated with the industry's best mineral color pigment, wild-crafted buriti oil and organic jojoba oil so it won't dry out your lids like traditional formulas. It's pressed, not baked, which allows the formula to avoid heat exposure an #BakingSodaDryShampoo